Greenplum Buy Steers EMC Toward Data Warehousing

by Curt Hall

EMC Corporation announced it is acquiring data warehousing database vendor Greenplum, Inc. for an undisclosed amount. This deal is important because the addition of Greenplum's analytic database and cloud data warehousing infrastructure offerings will enable EMC to form a new data warehousing/analytics division within its information infrastructure business. In short, this deal will help EMC move beyond being considered primarily as an enterprise information/storage provider, in effect allowing the company to enter the growing market for enterprise data warehousing and analytics products.