Social Business Intelligence: Why Every Company Needs Social Media

by Stephen J. Andriole, Vince Schiavone

This Executive Report by Steve Andriole and Vince Schiavone focuses on the roles that social media can play in the execution of your business strategies and the improvement of your business processes and models. The report describes a process that should lead to the optimization of social media in your company. It recognizes the role that social media can play in improving conventional processes such as marketing, branding, customer service, innovation, training, and R&D, as well as how social media can fundamentally refine old processes for business value. The report also provides a social media optimization blueprint consisting of strategy, architecture, skills assessments, and project slates. Special emphasis is placed on the value of "listening" to internal and external social media. Ultimately, the report argues that social media is a relentless trend that all companies must understand and exploit. There's no hiding from the social media tsunami.