Corporate Attitudes Toward Monitoring and Analyzing Social Media for BI

by Curt Hall

In February and March 2010, Cutter Consortium conducted a survey that asked 99 end-user organizations about their various data warehousing, BI, and other analytic efforts. One set of questions sought to determine corporate attitudes regarding the value of tracking and analyzing social media sites, such as Facebook, Twitter, LinkedIn, MySpace, Yelp!, and others, to assist with PR, marketing, and other corporate initiatives. My goal was to identify trends that you can use to gauge your own organization's efforts at monitoring and analyzing social media.