Strategic Roadmapping -- Linking Technology to Markets Podcast

by Robert Phaal

In this Summit 2006 presentation, Dr. Robert Phaal will provide an overview of the most powerful and flexible roadmapping approach, comprising a time-based, multi-layered chart, enabling the various functions and perspectives to be aligned (illustrated below). He will focus on how organisations can initiate and customize the method to support strategy and innovation, and will illustrate the effectiveness of the technique with several case studies, highlighting key success factors and lessons learned from more than 80 industrial collaborations.