Web Site Quality: What Is It and Why Does It Matter?

by Gabriele Piccoli

With this issue of Cutter Benchmark Review we focus on a very tangible problem that all modern organizations face: maximizing their investments in Web site design. How to maximize the ROI of a Web presence is an important challenge for organizations since, today, the Web is a key customer-interaction touch point for all but the very small firms. Web sites are one of the primary engines through which customers transact with an organization, access support services, and engage in after-sales service.