CRM Requires more than Data Analysis and Campaign Management

by Curt Hall

I've been wanting to order AT&T's @Home cable Internet service for my home office for more than four months now. It seems like at least once a week I find an advertisement for the service hanging on my mailbox. The trouble is, every time I call the AT&T customer service line or visit the company's Web site to order the service, I'm informed that "AT&T @Home isn't available in my neighborhood yet."