Uncovering the Hidden Meaning of Things Podcast

by Roberto Verganti

Cutter Innovation team member Roberto Verganti introduces a radical approach to new product development via design-driven innovation -- where corporations create products that go beyond what customers are asking for today, to what they will be excited to buy in the future. Discover why design-driven companies, such as Apple, Nintendo, and Kartell, will lead the innovation game, build strong brands, and have products with longer life cycles than their competitors'.

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Uncovering the Hidden Meaning of Things PodcastTue May 06 09:35:48 CDT 2008

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