Applying Workplace Metrics to Measure the Value of Social Networking Technology

by Rachel Casanova, Sonya Dufner

Today there is a clear trend toward adopting social networks in the enterprise, often sparked by consumer use and the movement of Gen Y into the workplace. But how do we know if any of these social/collaboration technologies are working? What business value do social networks have to offer?

In the October issue of Cutter IT Journal, we'll look at social technologies and their effects on the enterprise. You'll learn which kinds of social networks are most useful (hint: loose connections are best) and which tools can help you identify them in your organization. You'll hear about technologies to support crowdsourcing, which can allow an organization to access a vast knowledge community outside of its usual working environment. And you'll discover how to find the social networking "sweet spot," encouraging creative business practices and work-life balance -- without seeing employee productivity take a nosedive.

To FB or not to FB (or Twitter, etc.), that is the question. Join us to find the right answer(s) for your organization.