Knowledge Strategy Intensive

Length of workshop: One day

General Overview:
A true systems view of knowledge and value means rethinking business models. It means redefining value to include intangibles, implementing intangible scorecards and indexes, and using business modeling methods that link these metrics to continually evolving real activities.

In this workshop, Verna Allee provides an overview of the three levels of knowledge:

  1. Operational Knowledge, in which we connect knowledge to those who need it and answer the question How can we codify and share knowledge of routine tasks?
  2. Tactical Knowledge, which connects people to share good ideas, and answers the question How can we better create, use and apply our knowledge?; and
  3. Strategic Knowledge, which connects knowledge to the business model, and focuses on the question How does knowledge create business value? with emphasis on the top level of knowledge: strategic knowledge. Verna Allee will introduce the concept of value networks, and explain why intangibles are real assets that accumulate as a result of specific, observable, manageable activities.

Leader: Verna Allee

Workshop Goals:
As a result of attending this workshop, you will have experienced:
  • Experiential learning for modeling value networks
  • Stories and practices from top companies
  • Tips for implementation
  • Guidelines based on proven theory and practice
You'll understand the "currency" of intangible assets, an emerging value model, and have the information and tools you need to model your own value network.

Intended Audience:
All business and IT managers and executives.

Outline/At a Glance:
Three Levels of Strategy
  • Linking knowledge and corporate strategy
  • Connecting people to share and create knowledge
  • Knowledge-enabling tasks and processes
Strategic Knowledge - mastering intangibles
  • Valuing intangibles
  • Leveraging intangibles to create value
  • Delivering intangible value
Tactical Knowledge
  • Supporting knowledge communities
  • Secrets of best practice success
  • Leading knowledge initiatives
Operational Knowledge
  • Knowledge enabling tasks and processes
  • Making wise technology investments
  • The tacit knowledge paradox


For more information on bringing this workshop to your organization, contact Dennis Crowley by phone at +1 781 641 5125, by fax at +1 781 648 1950, or by e-mail at sales@cutter.com.
Knowledge Strategy Intensive

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