Value Network Fundamentals for Knowledge-Based Enterprise

Length of workshop: One day

General Overview:

The key business question in the knowledge economy is, "How is value created?" The traditional answer to that question is -- "through the value chain." The value chain model, however, is a linear mechanistic model of business that is based on the industrial age production line. Such a mechanistic model is simply inadequate to understand the complexities of value in the knowledge economy.

Further, most approaches to analyzing business relationships have not taken into account the role of knowledge and intangible value exchange as the foundation for the emerging networked enterprise. Even with the widespread interest in the knowledge economy, intellectual capital and intangibles, these generally have not found their way into our business models. As a result, efforts to understand value networks often confuse rather than help.

In this workshop Verna Allee helps you cut through all the confusion and illustrates that the key to creating successful business models for the knowledge economy lies in understanding the dynamics of value networks, the web of relationships that generate economic value and other benefits through complex dynamic exchanges between two or more individuals, groups or organizations.

Leader: Verna Allee

Workshop Goals:

You'll discover how to view your tangible and intangible exchanges as a value network. You'll understand the differences between the two primary types of value: tangible value exchanges involving exchanges of goods, services or revenue, and intangible value exchanges which include two primary subcategories: Knowledge and Benefits.

As a result of attending this workshop, you'll understand the goals of a value network, how people participate in a value network, how to work with value networks, and how to gain insight into your value network Participants will also learn the basics of the simple, yet powerful, ValueNet Works^TM Analysis method.

Intended Audience:

All business and IT managers and executives.

Outline/At a Glance:

What New Economy?

• What is and isn't new about the economy
• How the knowledge economy is changing organizations
• How complexity is changing management practices

How Knowledge Creates Value

• Measuring and managing intangible assets
• How intangibles go to market
• How intangibles build relationships

Dynamics of Value Creation

• The principle of fair exchange
• Converting knowledge to other types of value
• Why value network dynamics apply to every organization

Mapping the value network

• Will the "real" business model please stand up?
• Participants, Transactions and Deliverables
• Identifying the building blocks of a value network
• Mapping the value network

Analyzing the Value Network

• Exchange Analysis -- Seeing the Patterns
• Impact Analysis -- The new Cost/Benefit approach
• Value Creation Analysis -- Maximizing value
• Linking the business model and the corporate scorecard

For more information on bringing this workshop to your organization, contact Dennis Crowley by phone at +1 781 641 5125, by fax at +1 781 648 1950, or by e-mail at sales@cutter.com.