Master Data Management: Critical Success Factors

Leader: Larissa T. Moss

Workshop Description

Master data management (MDM) is currently hyped as a new technique to ensure that an organization's core business data (i.e., data about customer, product, employee) is unique, consistent, reliable, and traceable. Sounds good! But wait … Didn't we try to achieve these benefits with ERP, data warehousing (DW), and CRM? What went wrong? All too often, data integration initiatives put too much focus on technology and not enough on basic information management principles.

Implementing MDM successfully requires more than just technology: Your organization must acknowledge that data is an important business asset. Managing data as an asset, however, requires changes in the organization: new practices, new disciplines, new methods (and some old ones resurrected), new tools and techniques, new roles and responsibilities, new policies and procedures. These changes must be systemic and holistic, not isolated and sporadic.

In this workshop, Cutter Consortium Senior Consultant Larissa Moss will provide you with insight into what you need to do to play a strategic leadership role in overseeing enterprise-wide data integration programs such as MDM, CDI, CRM, data warehousing, business intelligence, and so on and help direct your organization to commit to business integration (not just technology) to successfully manage its data assets. Depending on your needs, Larissa Moss will teach or review the lessons learned from ERP, DW, and CRM initiatives and will examine the critical success factors for a successful MDM implementation, such as:

• Data Governance (DG)
• Data Stewardship and Data Ownership
• Enterprise Information Management (EIM)
• Enterprise Data Model (EDM)
• EDM Data Quality Rules
• Data Administration Principles
• Roles and Responsibilities
• How to get started with MDM

For more information on bringing this workshop to your organization, contact Dennis Crowley by phone at +1 781 641 5125, by fax at +1 781 648 1950, or by e-mail at sales@cutter.com.